Bayside Home Builders Case Study

Full Case Study

Bayside Home Builders case study results, 528% traffic growth from SEO

DMD DIgital Services Used

Emergency Master Plumbing & Air utilized service

01
🎨

Web Design

02
📊

Search Engine Optimization (SEO)

03
⭐

Online Reputation Management

04
🎯

Google Ads (PPC)

PROJECT OVERVIEW

Bayside Home Builders had a website that wasn’t converting. With an authority score of just 11 and minimal organic visibility, they were losing qualified leads to competitors who ranked higher for local renovation and building keywords.

In July 2025, we took over their digital strategy. Within 90 days, organic traffic tripled. By month 6, they’d gone from 8 qualified leads per month to 42. More importantly: their average project value jumped from $45K to $67K through better lead qualification and positioning.

+387%

Organic Traffic

+12

Domain Authority

+686

Keywords Ranked

+250%

Organic Leads

Project Overview

  • Organic Traffic: +387%
  • Domain Authority: +12
  • Keywords Ranked: +686
  • Organic Leads: +250%

Project Overview

Search Engine Optimization

The Challenge Authority score of 11. Buried for high-intent keywords like “home remodeling [neighborhood]” and “custom home builder [area].” Competing against established competitors with better link profiles. Only 676 monthly organic visits, most from non-commercial keywords. Zero neighborhood-specific landing pages.

What We Did

  • Built 12 neighborhood-specific landing pages with localized content and schema markup
  • Established LocalBusiness and Service schema for home remodeling and building services
  • Created comprehensive content targeting seasonal demand (spring renovations, summer builds)
  • Developed strategic internal linking structure connecting neighborhood pages to main services
  • Built 35+ local citations and launched targeted link-building to authority sites in home improvement and design
  • Optimized Google Business Profile with project galleries and service breakdowns

The Results

  • Organic traffic: +387% (676 to 2,912 monthly visits)
  • Page-one keywords: 462 to 1,148
  • Monthly organic leads: 8 to 28 (+250%)
  • Average lead project value: $45K to $67K (+49%)

PPC MANAGEMENT (GOOGLE ADS)

The Challenge Poorly structured campaigns targeting everyone instead of qualified high-intent searches. High CPC ($20-30), low conversion rate (0.9%). Wasting budget on broad keywords (“home improvement,” “contractor”) that attracted DIYers, not qualified leads. Cost-per-lead was $520 on a $4,000 monthly budget.

What We Did

  • Restructured into separate campaigns: branded, high-intent (renovation/remodeling), seasonal builds, neighborhood-specific
  • Implemented strict negative keywords (DIY, cheap, budget, discount) to cut waste
  • Created bid strategies for high-intent keywords during peak seasons (spring renovation, summer building)
  • Built service-specific and neighborhood-specific landing pages with clear project examples
  • Switched optimization from form submissions to phone calls and qualified contact submissions
  • Added call extensions with project examples to boost click-through rate

The Results

  • CPC: Down 31% while quality score improved
  • CTR: 1.2% to 3.8%
  • Conversion rate: 0.9% to 2.4% (qualified contacts)
  • Cost-per-lead: $520 to $240
  • Monthly qualified leads: 4-5 to 16-18
  • 6-month attributed revenue: $380K+ (high-value projects)

WEB DESIGN & CONVERSION OPTIMIZATION

The Challenge Website was generic and slow (2.8s load time). No portfolio showcase. Project photos were missing or low-quality. Contact form was the only conversion path, no phone call optimization. Bounce rate was 62%. Zero trust signals. Site looked like it hadn’t been updated in 5 years.

What We Did

  • Redesigned with portfolio-first approach: featured projects immediately visible above fold
  • Created project detail pages showcasing before/after, timeline, and client testimonial
  • Optimized site speed: reduced to 1.2 seconds load time
  • Implemented click-to-call buttons prominently placed on every page
  • Built service-specific landing pages with project examples and local reviews
  • Added trust signals: client testimonials, project count, years in business, certifications
  • Integrated live chat for real-time lead qualification

The Results

  • Mobile conversion rate: 0.7% to 2.8% (+300%)
  • Desktop conversion rate: 1.4% to 3.9% (+179%)
  • Phone calls from web: 2-3 to 12-15 per month
  • Form submissions: +185%
  • Bounce rate: 62% to 38%
  • Average time on site: 1:22 to 3:45

Online Reputation Management (ORM)

The Challenge Only 22 Google reviews with 4.1-star average. GBP photos were outdated job site pictures, not finished projects. No review strategy. Local pack didn’t show them competing—competitors with stronger review profiles were visible despite similar or weaker SEO. No social proof for completed projects.

What We Did

  • Completely rebuilt Google Business Profile with professional project photography
  • Added 120+ high-quality before/after project photos organized by service type
  • Implemented systematic review generation and response protocol
  • Established weekly posting schedule showcasing completed projects
  • Created review incentive program tied to project completion
  • Built Instagram presence with project galleries and design inspiration

The Results

  • GBP views: +320%
  • Customer actions (calls, directions, site clicks): +280%
  • Reviews: 22 to 96 (4.7-star average)
  • Monthly GBP-attributed leads: 6-8 to 18-22
  • Instagram followers: 0 to 3,200 in 6 months
  • Social engagement driving 12% of website traffic

Client Testimonial

“We went from struggling to get 5-10 qualified leads a month to turning away work. The systematic approach to SEO, local optimization, and paid ads created a steady stream of high-value projects. More importantly, the leads were qualified serious homeowners ready to build or renovate.”

— Owner, Bayside Home Builders

READY FOR SIMILAR RESULTS?

Whether you’re a contractor, home builder, or design firm, the same strategy applies. We’ve proven this across 50+ home service and building companies.

Book a free strategy call. We’ll show you exactly where you’re losing leads in search, how much revenue is on the table, and outline the 6-month plan to dominate your market.

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