Sell My House Fast 2 Tim Case Study

Full Case Study

DMD DIgital Services Used

Emergency Master Plumbing & Air utilized service

01
🎨

Web Design

02
📊

Search Engine Optimization (SEO)

03
⭐

Online Reputation Management

04
🎯

Google Ads (PPC)

Project Overview

A new real estate wholesaling operation launched with zero online presence. No authority, no leads, no established brand. Needed to build a lead generation machine from scratch in a competitive market.

In January 2025, we launched a complete digital strategy: SEO foundation, paid lead generation, conversion-optimized website, and reputation building. Within 6 months, the operation went from 0 leads to 55+ qualified leads per month, with a cost per lead of $94 and an average deal value of $18K.

+1.5k

Organic Traffic

+17

Authority Score

+392

Keywords Ranked

+500

Organic Leads

Project Overview

  • Organic Traffic: +1.5k
  • Authority Score: +17
  • Keywords Ranked: +392
  • Organic Leads: +500

Project Overview

Search Engine Optimization

The Challenge Started from zero authority. No backlinks, no indexed content, no keyword rankings. Building from scratch in a competitive local real estate market dominated by established competitors. Needed to establish authority quickly while building long-term organic lead flow.

What We Did

  • Built comprehensive SEO-optimized website targeting high-intent real estate keywords (“sell my house fast,” “we buy houses,” neighborhood-specific variants)
  • Implemented LocalBusiness and BuyerSchema markup for real estate operations
  • Created 40+ location-specific landing pages targeting neighborhoods and service areas
  • Developed high-intent content strategy targeting people seeking to sell quickly
  • Built strategic link-building campaign targeting local business directories and real estate resources
  • Optimized Google Business Profile with service descriptions and lead booking

The Results

  • From 0 to 1.5K monthly organic visits in 6 months
  • From 0 to 392 page-one keywords
  • Authority score: 0 to 17
  • Backlinks: 0 to 399
  • Organic leads: 0 to 12-15 per month
  • Cost per organic lead: $0 (organic traffic only)

PPC Management

The Challenge Needed immediate lead flow to bootstrap the operation. High CPC in real estate market ($8-14). Needed to be selective about spend while building brand. No proven conversion data initially.

What We Did

  • Built separate campaigns for high-intent searches (“sell my house fast,” “cash for houses,” “we buy houses”)
  • Tested messaging and landing pages to find highest-converting angles
  • Implemented aggressive negative keywords to filter out low-intent searches
  • Created geographic bid strategies targeting specific neighborhoods
  • Focused on form submissions and phone calls as conversion goals
  • Built audience remarketing to capture abandons

The Results

  • CPC: Stabilized at $9.20 with increasing quality score
  • CTR: 2.1% to 3.8%
  • Conversion rate: 1.4% to 3.2%
  • Cost-per-lead: $94 (blended with organic)
  • Monthly PPC leads: 25-35 qualified leads
  • Monthly PPC spend: $2,500-3,500

WEB DESIGN & CONVERSION OPTIMIZATION

The Challenge Website needed to convert stressed homeowners quickly. Needed to establish trust immediately (new operation). Mobile-first design (75% of traffic is mobile). Clear CTAs for phone calls and form submissions. Portfolio of sold deals to build credibility.

What We Did

  • Built conversion-first website with clear problem/solution framing
  • Placed click-to-call and contact forms above fold on every page
  • Created before/after gallery of closed deals
  • Added live chat for real-time inquiry capture
  • Optimized mobile experience with large buttons and minimal friction
  • Implemented testimonials from satisfied sellers
  • Built trust signals: years in business, deal count, verification badges
  • A/B tested headlines and CTAs to maximize form submissions

The Results

  • Mobile conversion rate: 1.1% to 3.2% (+191%)
  • Desktop conversion rate: 2.4% to 4.8% (+100%)
  • Form submissions: +280%
  • Phone calls from website: 15-20 per month
  • Average session duration: 2:15
  • Pages per session: 3.4
  • Bounce rate: 52%

Online Reputation Management (ORM)

The Challenge New operation with zero reviews. Local market requires strong credibility. Needed to build social proof and online reputation quickly. Google Business Profile critical for local visibility.

What We Did

  • Optimized Google Business Profile with deal showcase and service descriptions
  • Implemented systematic review generation from closed deals
  • Created Facebook presence with deal updates and testimonials
  • Built review response protocol for quick engagement
  • Posted regularly about new deals and market insights
  • Gathered video testimonials from satisfied sellers
  • Created case studies of significant deals

The Results

  • GBP views: Started at 0, now 8,000+ monthly
  • Google reviews: 0 to 28 (4.8-star average)
  • Monthly GBP-attributed leads: 8-12
  • Facebook followers: 0 to 1,800
  • Monthly social media impressions: 25,000+
  • Video testimonials: 12 completed

Client Testimonial

“Starting from zero to 55+ leads a month in 6 months was incredible. The combination of SEO, paid ads, and a conversion-focused website created a predictable lead generation machine. We went from hoping for deals to having a pipeline problem.”

— Operator, Sell My House Fast 2 Tim

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